We all need customers to make our online business work. Whether you have few customers or thousand prospects visiting your website, how you get them and convert them into customers is what is important. An aspect of your online e-commerce business makes Customer Acquisition. Your online business needs loyal customers and as the need of your customer changes, so is the channel attracting them. Constantly evolving technologies and mobile experience have changed the way a customer interacts with the platform.You must follow the best practice to acquire your customers- be it any channel. Before identifying the best channels for your customer acquisition process, get to know the process involved:
- Know Your Customer: Always ask yourself who is your target audience, what is its behavior and demography.
- User Experience & User Interface: Audit your website such that it gives the best user experience to the customers interacting with your communication.
- Unite Feedback Channel: Value your customers and give them preference in case of any query or resolution.
Here we discuss below few relevant channels which can make an effective customer acquisition process:Content MarketingContent is King when it comes to acquiring customers. It is the best and most popular way to reach out to the mass audience. Companies write blogs and market them across channels in order to achieve massive engagement rates. Content Marketing helps your customer understand your product in a better way. It creates value which is the backbone of every customer acquisition cycle.Search Engine OptimizationIf you are creating a lot of unique content in the Customer Acquisition process and if you are able to optimize it, then you can attract millions of potential customers searching for relevant content. Search Engine Optimization is a free channel through which you can generate leads and drive sales. Millions of people are searching for content online and they use relevant keywords to find the best answer to their search query. You must ensure that you are optimizing your content and working as per the algorithms to rank best across search engines.Email MarketingNothing has replaced or displaced email as a super-valuable medium to engage your target audience. This is the reason most of the online businesses rated that lead generated through email marketing are of high quality. People are present on mails and it means that they will be more responsive to the content you are mailing them. Since the internet knows no boundaries, it is clear that your email communication can reach anyone in the world, if you are targeting it correctly. It is the perfect marketing channel to acquire customers easily and that too quickly.Social Media MarketingThink of Social Media as a modern tool for “word of mouth marketing”. People are talking about brands on social media. They are sharing experiences and giving feedback. Your Prospect audience is constantly present on social media have millions of active users and hence you can tap into their interest by targeting correctly, thus making social media the most relevant Customer Acquisition channel.Make it clean and simple-to-useIncluding a demo video on the landing page can increase conversions by 10 - 20% digital space on the website page, Glowing endorsements from satisfied customers can also mean the difference between a looky-loo and a buyer.Design attractive, click-ready creativeTo get the most from that early outreach, a marketer needs to consider where the consumer is in the conversion funnel. Local ads, other awareness builders’ sand short-form content can kick off the relationship for the uninitiated. If the potential buyer is already leaning toward your brand, having expressed interest or shopped your site in the past, it's time to target that person with a promotion or special offer.