Every year on Singles’ Day (11/11), millions of people worldwide celebrate their status as single individuals by filling their carts with deals rather than with flowers or chocolates. Since couples have a holiday on Valentine’s Day, Singles' Day is dedicated to those people who want to treat themselves. It began as a celebratory event among single people, and this was later transformed by Alibaba into a global sales event in 2009. Since then, it has become an international shopping festival, and the sales have increased by a thousand or more compared to a normal shopping day.
In 2024, Alibaba had sales of $156 billion during Singles’ Day which is nearly two times as much as in 2022. What started as a nice vacation holiday among singles has now transformed into a worldwide e-commerce trend. In the case of online sellers and businesses, it is a great opportunity to make more sales, attract new customers, and expand internationally. And with Ship7, your orders on Singles Day can be delivered to any customer worldwide faster, easier, and cheaper than ever.
The origin of Singles' Day started in the year 1993 at Nanjing University, where four students chose to celebrate their single lives. They selected 11/11 as the date since the number one resembles one individual. They named it Bachelor Day, and soon it became common. Alibaba’s founder, Jack Ma, realized the opportunity in 2009 and transformed the day into a massive shopping day, where online stores offered discounts and promotions.
Since that time, Singles' Day has spread to other countries such as Malaysia, the UK, India, Australia, and Russia, among others, making it a global shopping holiday. Today, it is no longer a one-day event but usually a month-long shopping holiday. The deals start as early as October 14 and continue until November 11.
A single day is not a real public holiday but it is one of the most exciting holidays, even though it doesn’t have an official status yet. Citizens celebrate by presenting themselves with gifts, enjoying good food, and having an experience that makes them feel happy and confident.
As time passed, it has turned into a mega shopping holiday, rather than a fun day of self-care. Both online stores and local shops have massive discounts on everything from fashion, electronics, beauty products, home goods, to travel deals. During a Single day, there are record sales and excitement, which makes it a special day for both the shoppers and the businesses.
Singles Day has become the largest shopping day in the world, larger than Black Friday and Amazon Prime Day. Sales have reached more than 200 billion in 2024, which demonstrates its global growth impact. As an online seller, it is the ideal opportunity to expand, increase sales, and expand internationally.
Millions of buyers across all continents wait for Singles' Day deals. It assists small businesses as well as large brands in accessing new markets and gaining fame.
Tmall Global by Alibaba enables foreign sellers to sell to Chinese citizens with ease. You can establish an online shop, get money, and distribute to any country without having a local business license.
Singles' Day has now extended into weeks of promos and offers. It gives brands a better opportunity to promote their products, capture early shoppers, and gain popularity during the season.
Mobile shopping becomes popular during Singles' Day for billions of mobile users. Make sure that your shop is mobile and user-friendly, and convenient to leave. Promote your brand and attract more customers through social media, livestreaming, and influencers on such applications as Weibo, WeChat, and Douyin (TikTok).
A single day is about self-love and self-expression. Bring out the items that are associated with a good feel, like fashion, skin care, technology devices, or health products. Ask customers to post their experiences and become a part of your community to be more loyal to the brand.
There is a concern with eco-friendly and high-quality brands. Approximately three-quarters of them are more likely to buy products that have sustainable packaging or sourcing. Support your brand values and reliable practices to appeal to conscious consumers.
To be distinctive, offer genuine value, special offers, deals, or exclusive editions. Ship7 also offers quick delivery of products by Ship7 Express, and a Mandarin-speaking customer care service that provides a smooth experience.
The opportunity to sell on Singles Day could be a fantastic experience for your brand. The Chinese online shopping market is among the largest markets in the world, but success lies in the type of preparation you do. The following are practical tips that can assist your business on Singles’ Day and ship smarter with Ship7.
Understand what Chinese consumers prefer, what popular products are, and how they shop online. The knowledge of the trends and preferences will assist you in making a better plan and developing offers which would meet the expectations of the customers.
The majority of customers who celebrate Singles Day purchase products online through their mobiles. Therefore, you want your site to be quick, user-friendly, and mobile-friendly. Customers can easily abandon a slow or confusing site.
To make sure that Chinese shoppers feel confident about your brand, you should have your site and product descriptions in Mandarin. The local language makes your store appear friendly and more professional.
Make checkout easy by accepting payments in Chinese Yuan and accepting domestic payment systems such as Alipay and WeChat Pay. It provides confidence and enhances the probability of making sales.
11/11 is the day of Singles, so be creative! Promote 11% discounts, buy-one-get-one offers, or 11-hour flash sales to attract shoppers and align with the festive theme.
Speed matters. Customers prefer fast and secure deliveries. Collaborating with Ship7 will enable you to offer tracked international shipping. Emphasize quick delivery services on your home page of the store to boost confidence and sales.
The orders may increase massively during Singles' Day. Monitor your inventory with inventory software. In case one product goes out of stock, advertise other related products immediately so that customers will not leave without buying anything.
What started as a small college event has become a global e-commerce event that defines the future of e-commerce shopping. It is not just about making purchases, but about self-expression, opportunity, and global connection. To online sellers, it is the ideal opportunity to access millions of new buyers and grow around the world.
With Ship7, your business will be in a position to provide fast, reliable, and affordable international shipping, and the Singles Day sales will be even smoother with Ship7. Get ready in advance. Sign up now to create a free shipping business account to make 11/11 your most successful shopping day of the year!
The origin of Singles' Day in the 1990s, when the day was a festive event celebrating the existence of single people. The 11/11 date was selected since it resembles four single people standing next to each other. Throughout the years, it has expanded from a small student concept into an international event that encourages self-love, happiness, and self-gifting.
Yes- Singles Day is the largest shopping event in the world, even bigger than both Black Friday and Cyber Monday. The strength of this shopping festival is evidenced by the fact that in 2024, Alibaba alone reported having sold more than $156 billion in sales throughout the world.
The number 11/11 symbolizes four lonely people united. It was initially called “Bachelor's Day” but changed its name to Singles Day, a day to be an individual, independent, and look after oneself. Today, it is enjoyed by single individuals as well as couples who are interested in one of the year's biggest international shopping ecommerce sales events.
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