Apple - the top brand which comes with pride for the users. A slight notch above the iPhone X, the new release has not disappointed the iPhone users. Here is a short update on the price, specs and the release date along with few reviews which have got the market.Specs:The new beauty is available in 3 colors and finish - Gold, Space Grey, and Silver also, with 3 different storage with your choice of 64GB, 256GB, and 512GB.Thanks to the huge number of leaks which was building up the Apple launch event, The iPhone XS and XS Max has the super retina HD display with 5.8-inch and 6.5-inch OLED screens respectively. The low-end iPhone XR has the 6.1-inch Liquid retina screenTo get to the technicality of what Apple has got, do visit this page.Important Dates to Note:Shipping to begin from September 21st - Good News! - Apple iPhone XS and XS Max are now available for pre-order.Pre- Order for the iPhone XR to begin by October 19th and the shipping should start from October 26th.Pricing:Apple is taking pre-orders for the iPhone XS and XS Max. Here in Blighty, the XS will fetch £999, £1,149 and £1,349, while the XS Max will set you back £1,099, £1,249 and £1,449, respectively.The iPhone XR, which will be offered with 64GB, 128GB or 256GB storage, will be priced at £749, £799 and £899, respectively, when it goes on sale next month.BT is taking iPhone XS and XS Max pre-orders. For its broadband customers, the iPhone XS can be picked up for £70 a month with a £25 upfront cost, while the iPhone XS Max is available for £75 a month with a one-off fee of £35. EE is offering the iPhone XS from £68 per month, plus £70 upfront, including a 4GB monthly data allowance. The iPhone XS Max is available from £78 per month, plus £70 up front, including a 10GB monthly data allowance.O2 is offering the iPhone XS for £29.99 on a £63.50 per month tariff, and the iPhone XS Max on a more expensive £66.50 per month contract.Three is flogging the iPhone XS from £51 per month with a £99 upfront cost, and the iPhone XS Max from £54 per month. Vodafone's pre-order pricing for the iPhone XS begins at £54 per month with a £199 upfront cost, while the iPhone XS Max is available for £58 per month with a £269 one-off fee. Virgin Mobile has the cheapest deals on offer. It's selling the iPhone XS from £41 per month, and the iPhone XS Max from £46 per month.In the US, the iPhone XS and XS Max can be pre-ordered at AT&T, Best Buy, Sprint, T-Mobile and Verizon.Reviews:The Pros: The iPhone XS has a markedly improved dual camera, delivering better photos than the iPhone X in both dark and high-contrast environments. It has a faster processor, faster face ID, adds dual-SIM support and it’s now available in gold and 512GB versions.The Con: Its battery life is the shortest of the three new iPhones and only incrementally better than last year's. Despite its still-rich price tag, key extras such as increased storage, USB-C fast chargers, and headphone dongles will have you spending even more.The Bottom Line: The iPhone XS adds some impressive camera improvements to the already-great iPhone X. But you should seriously wait and see what the lower-priced XR coming in October is like.Register for free with Ship7 and get your US or UK address and pre-order and grab your iPhone!