Mobile phones have revolutionized the way online sales have been. Most of the people nowadays access the internet through their mobile phones. With the advent of social media, internet usage has been increased among this generation. It is advisable for E-commerce companies to advertise or sell via social media platforms. It is an effective way of generating traffic towards the e-commerce site through product remarketing and advertisements.
There are so many images and photographs on Instagram displaying so many things that a person seeing those images would want to buy. But, things are getting revamped now, if you like a product on Instagram, you can just click on the product and get all the details about it and also the vendors who are selling it. You can click on the link to the seller, and order your product directly. After this, it is between the customer and the vendor, regarding shipping of the product, payments, and returns. Although, you can’t add reviews on Instagram mentioning the vendor you bought the product from.To sell on Instagram, online sellers adopt following strategies to use Instagram as a shopping platform.
Develop consistent and signature look - Your Instagram page should display the products on your page in sync with other platforms such as website, mobile app, and offline mode. The right product placement is the key to efficient sales movement. One can also use filters of Instagram to display products and images.
Effective product descriptions - The product descriptions for the categories should be attractive and easy to understand. You can make use of emojis. One can also make use of mentions and tags. You can include reviews as well.
Promote product visibility - Product visibility increases by using hashtags. By using hashtags the product post is reflected in various pages. Use relevant hashtags which would help increase the visibility of the product among the target audience. You should use a minimum of 3 to a maximum of 5 hashtags in a post.
Simplify sales process - By this one can convert the followers into customer's. One way is to add the link to your website in the description. This link can be shortened using a bitly link. The easiest, attractive and effective way of making the product saleable is by adding a shoppable link to the Instagram bio by using an Instagram selling tool like Have2Have.It.
Take influencers on board -Influencers are those people who have a huge following on their account. Take influencers on board to share your posts on their feed, review your products or write something about you on their Instagram account. Mention them in your posts and ask them to comment and refer to their followers.